The Party Name and the Logo
It felt too bold—even pretentious—to call this reason-based party “The Reason Party.” Besides, the name “reason” would not have given the party the feel I wanted. I wanted the new party to have a sense of history. Reason is not new, but reason has to be endlessly renewed in new ways, because dogma is an elusive disease that adapts to reason’s remedies. So, I looked up the word “reason” in different languages, and it quickly became obvious what the party’s name would be.
Ancient Greece introduced the world to reason and democracy. From ancient Greece flows a River of Reason that has run through history to the present moment, though with many obstacles. Greece’s intellectual culture was temporarily suppressed throughout the Dark Ages by a thick Dam of Dogma. Then, beginning in the 14th century and extending over the course of the next few centuries, ancient Greece’s River of Reason broke through the dam. It poured through the Renaissance, the Enlightenment and the Scientific Revolution and continued pushing forward. America’s Founding Fathers were then swept up by the River of Reason, renewing reason through writing the Declaration of Independence, the Constitution, and the Bill of Rights. The River of Reason that flows through to today is fed from ancient Greece who introduced the world to philosophy, logic and democracy. Logos, ancient Greece’s word for reason, seemed like the ideal name to give the party a sense of history.
In his work titled Discourses, Aristotle described three methods of persuasion: ethos, pathos and logos. Ethos, the origin of the word “ethics,” is the method of appealing to the authority, experience or character of a speaker to convince an audience that they are a credible source. Pathos, the origin of the word “pathetic” (something that causes pity), is the method of convincing an audience by appealing to their emotions through a passionate presentation, usually by invoking sympathy or anger. And logos, the origin of the word “logic,” is the method of persuading through reason and evidence. All three methods are useful to making an argument, but reason should be prioritized over authority and passion.
The Logos Logo
From 1999-2007, between ages 15 to 23, I worked part time as a lion and tiger trainer at a big cat reserve in Ohio: The Siberian Tiger Conservation Association. I helped raise cubs, fed the cats, and went into the cage to interact with the animals. I helped maintain safety when the public came to see the cats and get their picture with them. Lions have been a big part of my life, and I wanted the lion to be the symbol of the Logos Party. Democrats have the donkey, Republicans have the elephant, and the Logos Party has the lion of logic.
Throughout history, the lion has probably been used as a symbol more than any other animal. Since it was one of the most used symbols, I found it difficult to create an original lion symbol.
Towards the end of the government shutdown, I went for a run from my house to Capitol Hill. I stopped in front of the statue of Ulysses S. Grant to catch my breath. The four lion statues guarding Grant inspired the idea for the Logos Party logo: the red, white and blue lions of logic who roar reason.
The top two lions of logic guard against dogma in the conscious mind. The bottom two lions of logic guard against dogma in the subconscious. The white line is the divide between the conscious and the subconscious. The lion is largely a nocturnal animal, doing much of its hunting at night. Similarly, the Lions of Logic patrol not only our conscious but the darkness of our subconscious, hunting down and destroying dogma’s dogs and certainty’s serpents.
The two blue lions of logic guard against dogma from the political left. The two red lions of logic guard against dogma from the political right. All four lions guard the middle area of open-minded reason, intellectual diversity, and principled compromise where progress takes place. The logo reminds party members (called “Logosans”) that they should let their passionate lion heart roar, but they should let their lion of logic mind hold the reins so that they passionately roar reason.